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Our work-linked BBA degree enables you to gain real-world industry experience through internships while completing your degree at Deen Dayal Upadhyaya Gorakhpur University.
The Bachelor of Business Administration (Work-Linked Program) at Deen Dayal Upadhyaya Gorakhpur University is designed to integrate academic learning with real-world business experience. This program equips students with critical managerial, leadership, and analytical skills, preparing them for careers in corporate management, finance, marketing, and entrepreneurship.
With a structured curriculum covering core BBA subjects, students gain practical insights into business strategy, human resource management, financial planning, and organizational behavior.
This work-linked BBA degree allows students to study and gain professional experience simultaneously, ensuring strong academic foundations and industry readiness.
A candidate who has successfully passed the examination conducted by a Board/University at the 10+2 level (Class XII) of schooling in any discipline shall be eligible for admission to the programme.
Age limit: 23 years
*Earnings depend on role, industry, company policies, and internship
availability.
A BBA degree opens doors to multiple career paths across industries, including:
Graduates can also opt for higher studies like an MBA or specialized certifications in finance, marketing, HR, or data analytics to enhance their career prospects.
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| BBA101 | Business Economics |
| BBA102 | Basic Accounting |
| BBA103 | Business Statistics |
| BBA104 | Principles of Management |
| BBA105 | Business Ethics and Governance |
| BBA106 | Computer Applications |
| Skill Enhancement Courses (SEC) | |
| Any one course (From pool of courses offered at University level) |
|
| Ability Enhancement Courses (AEC) | |
| Any one course (From pool of courses offered at University level) |
|
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| BBA107 | Organisational Behavior |
| BBA108 | Business Finance |
| BBA109 | Talent Management |
| BBA110 | Marketing Theory and Practices |
| BBA111 | Business Mathematics |
| BBA112 | Marketing Communication and Advertising Management |
| Skill Enhancement Courses (SEC) | |
| Any one course (From pool of courses offered at University level) |
|
| Ability Enhancement Courses (AEC) | |
| Any one course (From pool of courses offered at University level) |
|
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| BBA201 | Management & Cost Accounting |
| BBA202 | Business Law |
| BBA203 | Production Management |
| BBA204 | Business Policy |
| BBA205 | Business Communication |
| BBA206 | Business Environment |
| Skill Enhancement Courses (SEC) | |
| Any one course (From pool of courses offered at University level) |
|
| Ability Enhancement Courses (AEC) | |
| Any one course (From pool of courses offered at University level) |
|
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| BBA207 | Supply Chain Management |
| BBA208 | Research Methodology |
| BBA209 | Specialised Accounting |
| BBA210 | Consumer Behaviour |
| BBA211 | Investment Analysis & Portfolio Management |
| BBA212 | Digital Marketing |
| Ability Enhancement Courses (AEC) | |
| Any one course (From pool of courses offered at University level) |
|
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| BBA301 | Income Tax |
| BBA302 | Social Media Marketing and E- Commerce |
| BBA303 | Entrepreneurship & Small Business Management |
| BBA304 | Sales Management |
| BBA305 | Industrial Relations & Labour Laws |
| BBA306 | Company Accounts |
| BBA 307 | *Summer Training Report, Presentation and its Evaluation and viva-voce based on Summer Training Report* |
| COURSE CODE | COURSE TITLE |
|---|---|
| Major Courses | |
| BBA308 | Strategic Management |
| BBA309 | Goods & Service Tax |
| BBA310 | Auditing |
| BBA311 | International Trade |
| BBA312 | Training & Development |
| Work-Linked BBA | Semester I | Semester II | Semester III | Semester IV | Semester V | Semester VI |
|---|---|---|---|---|---|---|
| Registration / Application Fee (One Time) | Rs. 500/- | - | - | - | - | - |
| Work-Linked Program Fee | Rs. 5000/- | - | Rs. 5000/- | - | Rs. 5000/- | - |
| Exam Fee | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- | Rs. 1,500/- |
| Course Fee | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- | Rs. 8,000/- |
| Total Fees | Rs. 72,500/- | |||||